Gift services are essentially facilities linking suppliers with consumers, same way as neighborhood vendors, online shops or supermarkets would do. The difference is in the branding; the ability to take every day items package and present them as ‘gifts’. For instance one Gift Service has taken an assortment of chocolates which can be bought over the counter in a supermarket, wrapped them creatively in a box, put some ribbons and named the package the “I’m Sorry gift hamper”, with the tagline “The best way to show remorse”. The price is 160% that of a supermarket.
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